Ari Winkleman
GZERO Media
For more than ten years I’ve shaped the visual voice of Eurasia Group by leading creative direction, building the brand, and managing a talented team of designers and freelancers. I’ve worked across everything from flagship products like Top Risks and the Atlas of Impunity to the quick-turn charts and reports that make our analysis clear and accessible.
I focus on setting a clear visual standard and making sure our design systems keep pace with the business. That means bringing consistency to the details, pushing for clarity in how ideas are communicated, and making sure design is part of the bigger strategy.
The Graphic Truth
Charts, data collection, scraping, and information graphics
Guidelines & Systems
Living standards for brand, charts, and video—used by teams and freelancers.
Brand Development
I developed and evolved the GZERO brand, creating logos, identity systems, and visual standards that could adapt to a fast-changing, complex world. The brand needed to work across daily news, long-form video, live events, and client partnerships, so I built it to be flexible while keeping a clear and recognizable identity.
Guidelines
As part of developing the GZERO brand, I created guidelines for both brand and video to make sure the identity stayed consistent across platforms. These guidelines cover everything from logo use and typography to on-screen graphics and motion standards, giving producers and designers a clear framework to work within. By setting these rules early, the brand was able to stay flexible for new formats while keeping a recognizable look and feel across shows, social content, and campaigns. See Guidelines
Digital Products
For GZERO’s digital products, I designed and developed newsletters that go out daily and weekly, shaping layouts that balance speed, clarity, and the brand’s editorial voice. I advised on updates to the website to make sure the design stayed clear, accessible, and consistent as new products and features were added. I also art directed interactive articles and webpages, working with editors, designers, and developers to turn complex analysis into engaging, easy-to-navigate experiences. Beyond editorial, I created banner ads and paid media assets to support campaigns and partnerships. Together, these efforts helped keep GZERO’s digital presence sharp, adaptable, and recognizable across platforms.