
The Graphic Truth
Charts, data collection, scraping, and information graphics
Over the past several years I’ve led the creative direction for GZERO Media, building its identity from the ground up and shaping how the brand shows up across news, video, live events, and digital platforms. I’ve developed logos, identity systems, and visual standards that give GZERO a distinct voice while staying flexible enough to adapt to a fast-changing media landscape.
I developed and evolved the GZERO brand, creating logos, identity systems, and visual standards that could adapt to a fast-changing, complex world. The brand needed to work across daily news, long-form video, live events, and client partnerships, so I built it to be flexible while keeping a clear and recognizable identity.
As part of developing the GZERO brand, I created guidelines for both brand and video to make sure the identity stayed consistent across platforms. These guidelines cover everything from logo use and typography to on-screen graphics and motion standards, giving producers and designers a clear framework to work within. By setting these rules early, the brand was able to stay flexible for new formats while keeping a recognizable look and feel across shows, social content, and campaigns. See Guidelines
For GZERO’s digital products, I designed and developed newsletters that go out daily and weekly, shaping layouts that balance speed, clarity, and the brand’s editorial voice. I advised on updates to the website to make sure the design stayed clear, accessible, and consistent as new products and features were added. I also art directed interactive articles and webpages, working with editors, designers, and developers to turn complex analysis into engaging, easy-to-navigate experiences. Beyond editorial, I created banner ads and paid media assets to support campaigns and partnerships. Together, these efforts helped keep GZERO’s digital presence sharp, adaptable, and recognizable across platforms.