GZERO Summit & Events
From 2017 to 2025 I led the visual identity for GZERO’s global events, creating a system that could scale from stage screens and signage to marketing campaigns and social templates. The series grew from the first Japan summit with Ian Bremmer’s State of the World speech into a global lineup that included the LATAM Summit, the US-Canada Summit, and the Europe Summit.
What I did: full event branding, on-screen graphics, banners, wayfinding, stage signage, promotional pieces, and social toolkits, along with art direction across vendors and photographers to keep everything cohesive.
Europe Summit
The European events carried a confident, broadcast-ready tone. I helped shape the on-stage brand language and worked with teams to ensure the visuals translated across screens, signage, and photography. The goal was to make the summit feel polished and unified without losing flexibility for local production teams.
US–Canada Summit
This summit brought together leaders from both sides of the border, and the brand reflected that partnership. I guided the creative direction, aligning colors, type, and layout systems with GZERO’s core identity while adapting them for new hosts and venues.
LATAM Summit
The LATAM series emphasized energy and optimism. I advised on how to extend the global brand into a vibrant regional expression, ensuring the materials—from screens to marketing pieces—felt connected to the larger family of events.
GZERO Summit Japan
The Japan summit set the foundation for everything that followed. I led the visual direction for the first “State of the World” event and built the early design systems that still guide how GZERO’s events look and feel today.
In the room
Early years
Impact & growth
Over eight years, the events matured from a single flagship in Tokyo to a global platform with regional summits. My role was to keep the visual language crisp, flexible, and consistent so every photograph, video frame, and social post felt like part of the same brand.